How we quantify brand perceptions from social media platforms through deep learningBy Tiantian Zhang, Shuai Shao (Shawn)IntroductionAt Airbnb, we have developed Brandometer, a state-of-the-art natural language understanding (NLU) technique for understanding brand perception based on social media data.Brand perception refers to the general feelings and experiences of customers with a company. Quantitatively, measuring brand perception is an extremely challenging task. Traditionally, we rely on customer surveys to find out what customers think about a company. The downsides of such a qualitative study is the bias in sampling and the limitation in data scale. Social media data, on the other ha…
3 часа назад @ medium.com