А тим часом...🎉🥳🎉
18 часов назад @ t.me
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m.
More from the series →The digital ad industry’s latest power struggle doesn’t just pit buy-side vs. sell-side; in fact, given the timing, it’s an analogy for the larger battle for the digital media industry’s finances.
At the same time, Amazon Web Services used ad tech to up the ante against Google Cloud Platform.
Separately, AWS scaled its proprietary ad ecosystems into cloud-fueled, AI-driven warfare, with many interpreting it as a response to GCP making overtures to ad tech clients – apparently, both claim such players as home turf.
“AWS is abstract…
1 day назад @ digiday.com
Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It’s Being Defined
NEW YORK – August 6, 2025 – The commerce media landscape has continued to evolve, transforming from isolated retail media networks into a fully integrated ecosystem where retailers, publishers, marketplaces, and social platforms converge to create seamless shopper experiences.
Convening brands, agencies, platforms, media buyers, and innovators who are defining the future of retail, media, and technology, the 2025 IAB Connected Commerce Summit delivers the fresh perspectives, expert insights, and actionable strategies needed for success in today’s converging ecosystem.
“Commerce media isn’t a silo anymore.
“As commerce media expands into marketplaces, shoppable media, in-store activation, an…
2 months, 3 weeks назад @ iab.com